news from gbc.

as i may have mentioned before, ive done several reports on the polo ralph lauren corporation in my years at SMU. my favorite was a research project investigating their ability to jump on the "luxury for less" bandwagon. well, im happy to report that j.c. penney seems happy with their american living line (which is backed by polo's global brand concepts). while they reported some losses in earnings in the 2Q, j.c. penney still seems very pleased with the brand concept in their stores. the company plans to make some price changes to the line in order to soothe today's consumer.

“We still think it’s a billion-dollar brand as it develops,” said Ullman, noting Penney’s would be buying more product across-the-board from the Global Brand Concepts division for this coming spring than last spring. “We’re very satisfied that, for the first season, it was a good opportunity.”