Thursday, May 1, 2008

"a few bad apples".

TUESDAY, FEBRUARY 12, 2008
i figured i should share one of the interesting articles i read earlier today. it's from the scientific american's society and policy section. they compare the corporate environments of enron and google. they mention the 'cross pollination' among different departments at google and how this results in corporate harmony. it also illustrates enron's cutthroat corporate mentality and its result on internal balance. the article is filled with parallels to my organization comm class i had last year. here is an excerpt from the article that you can find here:
Humans are by nature tribal and xenophobic, and thus evolution has enabled in all of us the capacity for evil. Fortunately, we are also by nature prosocial and cooperative. By studying how modern companies work, we can gain insights into the evolutionary underpinnings of our morality, including concepts such as reciprocity, altruism and fairness. When we apply these evolutionary findings to economic life, we learn that Enron and the Gordon Gekko “Greed Is Good” ethic are the exception and that Google’s “Don’t Be Evil” motto is the rule. Two conditions must be present to accentuate the latter: first, internal trust reinforced by personal relationships, and, second, external rules supported by social institutions. The contrast between Enron and Google here serves to demonstrate what in corporate environments creates trust or distrust.

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